project floreïa
From concept to launch, I designed a custom Shopify store to bring Floreïa’s world to life.
Site construction
For this first e-commerce project, I chose Shopify as the platform. After designing the mockup in Figma, I customized the theme to fit the brand’s specific needs. Since the original theme didn’t offer some of the key sections I wanted, I developed my own custom modules with the help of ChatGPT and online tutorials, creating a smooth and tailored user experience.
Site objectives
The goal was to create a clear, attractive, and efficient e-commerce website that could highlight Floreïa’s products while making the online shopping process simple and enjoyable. The user experience had to be immersive, intuitive, and fully aligned with the brand’s identity.
Photoshoot
When I realized that the initial visuals didn’t do justice to the products, I proposed and organized an outdoor photoshoot. I created a moodboard, selected the location, chose the props, and staged the products to create appealing images consistent with the brand’s universe. The photos were then edited in Lightroom to achieve a professional finish.
Vidéo
Alongside the photoshoot, I produced a short promotional video to strengthen the brand’s communication. This video, designed as a snapshot of Floreïa’s world, showcases the products in an inspiring and authentic setting, ideal for both social media and the website.
