Refuge canin solidaire
Offering more than just shelter: a new identity to support and promote the Refuge Canin Solidaire.
The request
During the final ECV competition, we had one week to completely rethink the visual identity and website of the Refuge Canin Solidaire. Our team of ten included digital art directors, UX/UI designers, a product manager, and developers. The goal: design a global strategy to revitalize the refuge’s image and communication.
Art direction
We chose a bold and impactful typeface, paired with an illustrated dog logo to symbolize empathy and closeness. Many hand-drawn visuals were created for the website and communication to emphasize authenticity.
The website
We designed a clear, welcoming website that integrates the new illustrations and colors to reflect the refuge’s graphic identity. All content and visuals were crafted to highlight the animals, encourage adoption, and inspire public support.
The posters
In parallel, I designed a triptych of posters combining impactful text with dog portraits. The aim was to raise public awareness for animal welfare and strengthen the refuge’s local presence.
"Here, I’m loved for who I am"
"Here, I learn to trust again."
"Here, I’m given the time to heal"
